Importance Of Keywords

What is a Keyword?

"Keywords" are the words that people type into the search engine's search box. All the search engine users enter keyword phrases into a search engine to find information they need. The basics of all search engine rankings in keywords. You need to find yourself on top for those keywords. search engines employee all kinds of technologies that is beyond the average men's comprehension... but it all comes down to words.When someone is searching for information on the web, they will usually visit a search engine and type in some words describing what they are looking for. The search engine then checks its database and returns the results listing pages that meet the words submitted.These words used by people searching can be called keywords or search terms. If you have done a search using the search engines, you will know that a single word will generate results that are very broad and frequently irrelevant. To fine-tune your search, you need to use a number of words or a phrase. This often gives you a more relevant search result.

Why are Keywords important?

Keywords are important as they can be used successfully in conjunction with the search engines to provide you with a free source of targeted traffic to your web site. They enable people who need your product, service or information to find you. Appropriate keywords are like a telephone number for your business and the search engine is like the telephone book – it lists your name and number.

Which keywords are the best for my website?

Now, how you will decide that which keywords the best and relevant to your web pages? This is the most important to use top paying keywords and good keywords related to your website. For this, for a while consider you as a customer who goes to the shoe shop and asks for their required shoe. What type of questions you will ask to demand your required design, size, company and she price? And what words or phrase you will use? These will be your keyword and appropriate use of keyword in a phrase. Now in the same way, use keywords in phrases relevant to your product or web content. List your keywords and phrases or get some help from adwords keyword tool, keyword selector tool or another keyword tool and also use keywords analyzer to find top paying keywords related to your website. Now use your keywords in your web content in an appropriate phrase and wait for the result. Remember, that a single popular keyword have a lot of competition to get top ranking in the search result.

Are you using popular keywords?

Do not expect that after using proper keywords and submitting your site to the search engines ensures the flood of traffic to your website. Seo is not a part time job, it require time and concentration as well as seo skill. Firstly, search engines can take several weak to process your submission. Secondly, some search engine considers many other factors such as site popularity and traffic to rank your site. Site popularity is determined by the back links to your site. Therefore, it is necessary to enhance your site popularity; you need to establish reciprocal links techniques.

Another important factor that most people forget while putting keyword position, the people may not enter the keyword or phrase in search engine as your keyword. So using keywords according to their nature is very necessary.

It is advised you use some keyword search tool or google keyword tool to find some good adwords keywords, ppc keywords and adsense keywords relevant to your pages. Don’t forget that your purpose is to get targeted traffic therefore, the more accurate and appropriate keywords, the more chances your site will be reviewed. https://adwords.google.com/select/KeywordToolExternal can help you get some good keyword according to your site.

 

 Some keyword tips

 Let me tell you guys that how I use my keywords:

1. Best Place For Keywords
   The best places of keywords in your pages include at the top of your page, in the headline, sub headline, in title, first and last paragraph. Search engine spiders are to as wise as you, they search for the exact keyword. Therefore if you really interested to boost up your traffic, then use specific keywords in the exact phrase. Try to use the keyword in the first paragraph, in the first line or sentence.
2. Keywords And META Tags
   Using keywords in META tags always a good technique to enhance the site and keyword traffic. It doesn’t matter which tool you are using to design your pages, after you have finished your design, save your work and open the HTML coding. Check the HTML coding,
   Title: The sites title something that you show at the top of the browser screen in blue button. You can change the site title with very shot description and include one keyword.
   Description: Now do something same like title for the keyword and description. For keyword type some appropriate keyword and for site description, write a short sentence, this will be shown in browser when visitor will search your site and the search list will appear on the browser screen. You can write this description at least 25 words and include one or two keywords. It is better to use different site title and description and keyword for each page.
3. Keyword And ALT Tag
   If you add an image or picture, you can include an ALT tag containing a short description with a keyword. The search engine robot will read your ALT tag like META tag.
4. Put Keyword in Domain Name And Page Title
   Try to find a domain name containing keyword such as seotips or seo_tips. This will get you additional fairy points same like including keywords in your page names.

Conclusion

The appropriate choice of keywords combined with optimized web pages submitted to the search engines can result in free targeted traffic to your site. This is a source of traffic that should not be overlooked.